Counterpoint makes some of the extensive market research in the market. We already know the top-selling smartphone brand globally in Q3 2018, but here is a further breakdown with some infographics.
To recall, the market capture by Samsung ins Q3 acquires 19%, which in turn beats Huawei that acquires 14%. Apple is at third position acquiring 12%. Interestingly, Oppo and Xiaomi are on par at 9% each beating Vivo’s share by a single percentage point. The third quarter of 2018 saw 5% fewer phones shipped, compared to Q3 of 2017 – totaling 380m units.
The breakdown seems to be more interesting as Oppo takes on the Asia market with a whopping 16% of market share. Besides that, Huawei shares 15%, vivo 15%, and Xiaomi 14%. To our surprise, Samsung shares 10% only.
Now the breakdown – Oppo took the Asian market with 16% total, followed closely by Huawei (15%), vivo (15%) and Xiaomi (14%). Samsung was relegated to just 10%.
Samsung sells a significant chunk of its smartphones in Europe with a whopping 31% market share. Huawei shares 22% of market share, and Apple shares 19% only.
While Xiaomi offset a declining Chinese market, it shows strong sales in India. It seems that despite the declining shipments, Q3 has been profitable for some manufacturers. Apple’s shipments were flat but its skyrocketing average sales price helped Cupertino bring in the profits.