Apple is holding a tough time keeping up with the sales of their new iPhone lineup. The Cupertino company have had original plans of selling about 48 million iPhones between January and March. But, the predictions did not serve well, and the company reduced its predictions to 43 million units. Now, after seeing another decline in sales, the company is cutting down the production with an additional 10% to 40 million.
Sources said to Nikkei Asian Review that Apple asked its suppliers to produce fewer of its new iPhones for the upcoming quarter. Apple was already aware of the lack of interest in iPhone among the customers. So, the company requested its suppliers before the January 2 guidance announcement.
The revision in the production of iPhone will hit the iPhone XS, iPhone XS Max, and iPhone XR. Apple is observing a 20% decline in sales on a yearly basis. The figures are in correlation with the 52.2 million phones sold in the first quarter of 2018.