Apple announces the iPhone Xs and iPhone Xs Max starting at $999/$1,099 respectively


Apple kicks off the event saying that Apple iPhone X is the most satisfactory smartphone of 2018. They give it a 98% satisfactory result from the general audience. Apple presents the most satisfactory iPhone that Apple has ever made.

IPhone Xs

Apple iPhone Xs is made of a surgical grade stailness steel. It has a gold finish to the front and back. The screen is edge to edge making it most ever beautiful smartphone Apple has ever made. The smartphone has been made available in three new colors that is Space Gray, White, and the new Gold color.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

Apple iPhone Xs is now IP68 certified smartphone that is a level up from iP67 in the last year’s iPhone X. So your new iPhones should survive for half an hour under 2 meters of water (or beer, apparently Apple tests for every scenario).

The screen on the iPhone Xs is a new “Super Retina” display that maintains the 458ppi pixel density of the iPhone X by bumping the resolution up to 1,125 x 2,436px. The handset now covered with an unkown version of the worlds toughest glass Apple has ever produced. The display produces 60% more dynamic range than previous generation iPhone X. Further the iPhones touch screen. For smoother operation, the screen’s touch sensing layer runs at 120Hz (but the UI still renders at 60fps).

IPhone Xs Max

The iPhone Xs Max is a bigger variant of the Aplle iPhone Xs with a wider, taller and larger display. The screen is a “Super Retina” display  6.5-nch 458ppi pixel density display with to 1,242 x 2,688px the same glass technology.  The screen has dolbyvision and HDR10. Apple also brings the true tone functionality to the OLED’s.

The bezels have dissolved, with a tall 19.5:9 aspect ratio and leaving behind a notch. The new screen offers the same width as the 5.5” panel on the iPhone 8 Plus. The same width has to offer a larger screen in the same body factor.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

For biometrics, the Touch ID is surely dead and Apple has made the Face ID even better. Face ID for biometric protection is present with neural networks, and the new has faster secure enclave and faster faster algorithms to unlock the iPhones. The new iPhones Will be better in terms of Biometrics, in comparision to the last generation of iPhones.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

The new iPhones comes with a 64GB os base storage, and goes upto 512GB to challenge the king of Android flagships, Samsung. There is also a 256GB option and in my opinion this amount of storage in enough to store almost everything on your smartphone.

Apple is sticking with 64GB as the base storage, but the highest capacity is now 512GB to answer the challenge from Android flagships. The 256GB option is now the middle ground.

Both the iPhones has a Wider Setreo sounding experience when compared to the last generation iPhone X. Apple also provide haptic vibrations to combine wider sound with a 4D like gaming experience. This cam be handy for playing AR games when available.

Neural Engine and Augumented reality

We will talk about the AR a bit later but first lets discuss the latest hardware that Apple has to offer. This new hardware will ensure the improved AR vision with AR kit 2, that Apple took a lot of time discussing on the stage.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

The new iPhones have the A12 Bioninc chip, and it is the industries first with 7nm design. This is the most powerfull and efficient chipset in the world. There is a apple designed 6 core cpu with 2 performance cores that are upto 15% faster and 40 persent more power efficient. That combines with the 4 new cores that are 50% more power efficient. Now the Apps open 30% faster with this new A12 Bionic chip.

The Gpu is now the 4 core GPU that is upto 50% faster in transition speeds. It comes with multilayer rendering, and offers lossless memory compression.

The new generation neural engine has a new 8 core design with dedicated machine learning. It has a new smart computing system that distinguishes the system tasks between the CPU, the GPU, and the Neural Engine itself.

The A12 neural engine can perform 5 trillion operations per second in comparision to 600 billion instructions per second on the A11 chip. The new neural engines have the core ML support that is upto 5X faster, but uses 1/10th the energy.  This is very usefull while you are using augmented reality.


Apple iPhone Cameras are the most Popular smartphone cameras around the globe. Apple iPhones camera is the most advanced camera system Apple has ever made. There is a new Dual 12+12Mp camera system stacked on the back. The primary camera is a 12MP camera with F/1.8 aperture size with larger pixels – 1.4µm, up from 1.22µm. The secondary Camera is 12MP telephoto camera with an aperture size of f/2.4. The secondary lens has a potential of 2x optical zoom. The updated bokeh effect on the new iPhones allows you to adjust the depth of field after a photo has been taken. The camera app allows to change the bokeh with aperture ranging f1.4-f16. This is the highest we’ve seen in any smartphone and it has been made possible with the help of new ISP and the neural engines.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

The A12 Bionic chip further combines ISP and Neural engine to bring a new Smart HDR feature. It starts with zero shutter lag, the camera captures a 4 frame buffer, than It captures interframes and combine all of these wuth plus a long exposure, to create a single photo with awesome dynamic range.

iPhone XR, XS, XS Max: Apple's three new iPhones start at $749, $999, $1,099

The selfie camera has the same dual camera seturp we’ve got to see in the first generation product. Besides, the 7MP RGB sensor has improved in speed if not in resolution.

Atlast, the 2x faster sensor on the new iPhones ensurs even better stabalization and true to life cinematic videography on a smartphone.


Apple is playing a safe game here by comparing iPhone XS battery with the last generation iPhone X and claims the battery life to be 30 minutes longer. For the iPhone Xs Max it will get one and half hour more battery life than the iPhone XS.


Finally Apple is introducing the new Dual Sim Dual Standby features on the new iPhones. For the west countries, including India, the iPhones have an embedded SIM (eSIM) in addition to the single SIM slot to offer dual SIM functionality.

Dual SIM Trays for iPhone 9 ( iPhone Xr ) appear in different colors before launch event

You will be able to use that eSim by scanning the QR codes on the packaging of your normal Sim cards. For countries like China where eSim is not available Apple has a physical sim implimentations where 2 Sims can be put on either sides of the newly designed Sim trays.

Pricing and Availability

The Pricing: Starts at $999 (£999, AU$1,629) for 64GB iPhone XS and goes upto $1,099 ( £1,049, AU$1,799) for 64GB iPhone XS Max. The 256 GB variant costs even higher with iPhone Xs starting at $1,149 with iPhone Xs Max costing $1,249. Finally the 512GB iPhone Xs will cost $1,349 while the iPhone Xs Max will cost $1,449. Both the iPhones will start selling September 21 in few regions with worldwide availability starting September 28. Apple says that is the fastest they have ever delivered.