Early, in September, Amazon started an investigation against some of its employees in the US and China. Report’s say that these employees were leaking the email-address of the consumers to third-party sellers. Well, this is a good way of making money, but it is illegal. Now, Amazon reports to the Wall Street Journal that they have already fired the person who was leaking the information. Also, the company booted the seller who received the email addresses off the platform. According to Amazon, there is no more customers are affected by this.
Now, Amazon didn’t share the information about the people involved in the case. They didn’t reveal the names and the real scope of the issues. Well, based on a report from WSJ sellers have paid Amazon personnel as much as $2,000 for customers’ email addresses. By doing so, the sellers can bribe their customers to pull off the negative reviews, since “Verified Purchase” reviews influence products’ placement on search results pages.
It is necessary to have Positive reviews in case more than one seller is selling the similar kind f product on Amazon.
Lastly, Amazon is now asking their consumers to give it a heads-up if they are receiving unsolicited emails from sellers, offering them free or discounted products for changing their reviews or give the listing a higher rating. So, this whole thing adds up to the Amazon’s fake review problem and affect the overall service.
So, what do you think? Do let us know in the comments section below!