Apple is making one of the best smartphones in the business. The high cost on these iPhones no more adds value to it. The financial results of the company reveal that the company didn’t sell the expected number of 2018 iPhones this year. To prevent further losses, Apple is making some smart moves this holiday season.
Firstly, the company plans to slash the prices of iPhone XR in Japan. The news comes from The Wall Street Journal, and the news may soon get to be true. Carriers in the Asian country will receive subsidies to boost sales. Well, this is because customers are still favoring iPhone 8 and iPhone 8 Plus. Interestingly, Apple is planning to reintroduce the iPhone X for the specific markets.
Looking at these steps, we assume that Apple is struggling to sell the new iPhones. I mean the 2018 iPhones are the best I’ve ever used, but they cost more than $1000 for the iPhone XR in most of the markets. It’s insane for People to pay around $1300 for the base variant for iPhone XS in India. Its a concerning issue as Japan has a massive market for iPhones, and if Apple is struggling to convince people in Japan then there must be some significant issues.
Interestingly, the iPhone X will see a relaunch for an entirely different reason. WSJ said Apple is yet to meet its quota of ordered OLED panels. Since the iPhone XS and iPhone XS Max aren’t moving as fast as the company hoped, last year’s flagship might be the answer of reaching the minimum order of panels.
We can bet that the company will not bring the handset on the official Apple webpage. Instead, the company will push its sale via offline retail stores. Apple did the same with five years old iPhone 5S in India.